Communication and Management: Researching Corporate Communication and Knowledge Communication in Organizational Settings

Francesco Lurati, Martin J. Eppler

Abstract


This article describes two areas of research in the field of communication within the context of organizations: corporate communication and knowledge communication. In the first part of the article it is argued that there is a clear distinction between strategic and tactical communication and it is shown that very often these two domains are confused. Then the theoretical backgrounds of each domain are discussed. The second part of the article introduces knowledge communication as an instrumental activity for effective organizational action in today's business environment. Several examples of business constellations in which knowledge communication is crucial are offered. A definition is proposed as well as a description of the different modes of knowledge communication. In order to understand what happens in the 'black-box' of knowledge communication, the problems characterizing communication between experts and decision makers are presented. 


Keywords


corporate communications; public relations; stakeholder; organizational idenity; communication planning; knowledge communication; expert; decision maker

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Studies in Communication Sciences | ISSN: 1424-4896