Guest Editors Introduction: Action and Interaction in Political Communication

Roger Blum

Abstract


As long as political institutions and political actors have existed, there has been political communication as a means and method to explain and to sell policy and to translate politics. Caesar stood in need of it as well as Frederik II, Robespierre as well as Disraeli; Lenin, Mussolini, de Gaulle and Willy Brandt - politicians of all times and opinions need political communication. But for a long time political communication has not been focussed as a field of scientific research neither by political science nor by communication science scholars. Meanwhile this period is over, and rich research literature can be found in this field, not only in the U.S. and in the U.K„ but also in greater Europe and all other parts of the world. 


Keywords


editorial; political communication

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Studies in Communication Sciences | ISSN: 1424-4896