Major conematografiche e network televisivi. L'avvento di sinergie nel mercato statunitense dell'audiovisivo

Marco Cucco

Abstract


This paper analyzes two rules (Prime Time Access Rule, Financial lnterest and Syndication Rules) proposed by the Federal Communications Commission and adopted in 1970 to regulate the U.S. television market. Some restrictions for the networks' production - adopted after an investigation of the Department of Justice - are considered as well. These measures are studied in light of their effects on the television market. The author aims to demonstrate ways in which they deeply affected the relationship between film and television industries, pointing out the influence of an attentive balance policy designed to curb the power of networks in favor of studios experiencing crisis. The following analysis invites scholars of media economics and management to rediscover the strategic importance of this historical movement's strengthening of the Hollywood industry's power, in particular taking into account events occurring in Europe.


Keywords


federal communications commission; prime time; syndication rules

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Studies in Communication Sciences | ISSN: 1424-4896