The constitution and effects of country images: Theory and measurement of a central target construct in international public relations and public diplomacy

Alexander Buhmann


The article introduces a model for analyzing the constitution and effects of country images. The model combines well-established concepts from national identity theory and attitude theory with a model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and how they ultimately bear on the facilitation of behavioral intentions. Lines for future inquiry in country image research are suggested.


International public relations; Public diplomacy; Country images; Behavioral intentions


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Studies in Communication Sciences | ISSN: 1424-4896