Applications of Blogs in Corporate Communication

Matthes Fleck, Lars Kirchhoff, Miriam Meckel, Katarina Stanoevska-Slabeva


Recently, blogs have gained a lot of attention as an instrument within corporate communication. There are numerous discussions and research projects in various academic disciplines about blogs creating a diffuse body of knowledge with different concepts, notions, and ideas. This paper summarises typologies from these different disciplines and tries to integrate them into a multidimensional model in which all relevant aspects and applications of blogs are considered. The results are summarised in the St. Galler blog cube. 


weblog; typology; classification; St. Galler blog cube

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Studies in Communication Sciences | ISSN: 1424-4896