Kommunikationsstrategien in der Energie- und Kulturpolitik. Journalisten, Politiker, Lobbyisten und Öffentlichkeitsarbeiter im Zusammenspiel

Michel Wenzler


Political journalism results from interactions among journalists, politicians, public relations actors and lobbyists. Recent research projects gathered evidence on interactions between journalists and politicians. The empirical research presented in this article focuses not only on journalists and politicians, but other actors as well. Since interactions may vary substantially depending on the structure of policies, the author compares the interplay of the most important actors in different policy fields and examines the ways they attempt to shape the public and private agendas of Swiss Energy and Culture Policies.


Interaction; political journalism; public relations; lobbyism, policy

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Studies in Communication Sciences | ISSN: 1424-4896