Media exposure and Chinese cultural identity

Shiwen Wu, Yibin Shi, Y. Yan


This paper discusses a city-wide sample survey investigating the relationships between media exposure and Chinese cultural identity (CCI) along with its related constructs (CCI cognition, attitude, and behavioral intentions). The results indicate that CCI and its related constructs are positively affected by the degree of exposure to Chinese and foreign information in terms of both media format and media content.


Chinese cultural identity; Media exposure; Media format; Media content


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Studies in Communication Sciences | ISSN: 1424-4896