Integrating concepts of international governmental communication—A framework for further research

Birte Fähnrich


The article focuses on interdisciplinary concepts of strategic communication by nation states and governments directed at foreign publics. Although different concepts describing the field have developed independently, closer consideration reveals that they show many convergences. It is assumed that the differentiation of various concepts is rather a question of theoretical viewpoint but this hardly allows for a specification of the social phenomenon. The paper thus offers an integrated and systematic approach to international communication by integrating the different concepts of strategic governmental communication with international publics.


International communication; Governmental communication; Propaganda; Public diplomacy; Public relations; Nation branding; Strategic communication


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Studies in Communication Sciences | ISSN: 1424-4896