Joanna Nowotny & Julian Reidy. Memes – Formen und Folgen eines Internetphänomens

Abstract

Memes – Formen und Folgen eines Internetphänomens [Memes – Forms and Consequences of an Internet Phenomenon] is a monograph in the German language authored by Joanna Nowotny and Julian Reidy. In the introduction, five main chapters, and a conclusion, the authors tackle a relatively young, but booming phenomenon of digital culture and communication: Internet memes. The book provides valuable insights and perspectives on the ever-evolving dynamics of memes and meme culture, and it successfully provides a well-executed counterpoint to often overly romanticized meme literature by shedding light on the “darker” aspects of meme communication. While many previous publications tend to idealize memes, this book takes a courageous step in examining the potential negative implications and consequences associated with their spread. By focusing on the less explored, sometimes problematic, and even controversial aspects of meme culture, the book presents a comprehensive view of the impact of memes.