Guest Editorial: Multimedia political communication. Channels, content, usage, and impact

Authors

  • Franziska Oehmer-Pedrazzi University of Applied Sciences of the Grisons, Institute for Multimedia Production & MILEVA INSTITUT für Digitales und Gesellschaft, Switzerland https://orcid.org/0000-0003-4005-9659
  • Stefano Pedrazzi University of Fribourg, Department of Communication and Media Research & MILEVA INSTITUT für Digitales und Gesellschaft, Switzerland https://orcid.org/0000-0002-1600-6023

DOI:

https://doi.org/10.24434/j.scoms.2025.02.6025

Keywords:

guest editorial, political communication, multimedia

Abstract

Thirty years ago, the Society for the German Language chose “multimedia” as its ‘Word of the Year 1995,’ positioning it as a guiding word for the journey into the brave new media world. At the time, multimedia referred to the integration of various modes of communication—including text, images, audio, video, and interactive elements—within a single, often digital, medium. Today, such integration has become an essential part of political communication, encompassing both traditional forms like election posters and flyers, as well as contemporary formats like politicians’ TikTok videos and political memes circulating across digital platforms.

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Published

2025-11-26

Issue

Vol. 25 No. 2: Studies in Communication Sciences

Section

Thematic Section: Multimedia political communication. Channels, content, usage, and impact

License

Copyright (c) 2025 Franziska Oehmer-Pedrazzi, Stefano Pedrazzi

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite

Oehmer-Pedrazzi, F., & Pedrazzi, S. (2025). Guest Editorial: Multimedia political communication. Channels, content, usage, and impact. Studies in Communication Sciences, 25(2), 73–75. https://doi.org/10.24434/j.scoms.2025.02.6025