Communicating World Heritage to global audiences of travelers. ECREA 2018 special panel report

Abstract

Information and Communication Technologies (ICTs) might play a key role in communicating heritage to global audiences of travelers, thanks to their pervasiveness and ease of use. The contributors to this panel discussed this issue, considering cases that helped to point out some major topics, in particular: the use of mobile applications to support travelers’ planning and experience on site, cultural localization of online information to widen access to heritage understanding, online  communication planning to closely connect locals and tourists with heritage, ICTs to develop new approaches to heritage destination stewardship.