TY - JOUR AU - Kalbaska, Nadzeya AU - Sádaba, Teresa AU - Cantoni, Lorenzo PY - Y2 - 2024/03/29 TI - Editorial: Fashion communication: Between tradition and digital transformation JF - Studies in Communication Sciences JA - SComS VL - 18 IS - 2 SE - Thematic Section DO - 10.24434/j.scoms.2018.02.005 UR - https://www.hope.uzh.ch/scoms/article/view/j.scoms.2018.02.005 SP - 269–285 AB - <p>We are happy and thrilled to introduce this thematic section of <em>Studies in Communication Sciences </em>(SComS), devoted to Fashion Communication. It was about two years ago when we first discussed the idea in Madrid: then we got the approval by SComS Editors, published the call, and eventually secured the outstanding collection of papers you have in your hands (or on your screen). A long and enriching journey, full of interactions, conversations, views and reviews, a journey that makes the scholar’s work so fascinating (even if, sometimes, not that fashionable).</p> ER -