VÄLIVERRONEN, Esa; SIHVONEN, Tanja; LAAKSONEN, Salla-Maaria; KOSKELA, Merja. Branding the “wow-academy”: The risks of promotional culture and quasi-corporate communication in higher education. Studies in Communication Sciences, [S. l.], v. 22, n. 3, p. 493–513, 2022. DOI: 10.24434/j.scoms.2022.03.3285. Disponível em: https://www.hope.uzh.ch/scoms/article/view/3285. Acesso em: 23 may. 2024.